Racy Retreat – Shopify Store
Racy Retreat is an online adult lifestyle brand created to deliver a premium, discreet shopping experience for lingerie, toys, and accessories. The client wanted a store that combined style and functionality while tackling the unique challenges of adult e-commerce — from product curation to payment processor compliance.
Client
Dondra Washington
The Goal:
● Build and launch a fully functional Shopify store. ● Import and organize 500+ products from Honey’s Place distributor feed. ● Create inclusive product collections with a strong plus-size lingerie focus. ● Ensure the storefront looked professional, mobile-first, and conversion-ready. ● Seed product reviews to establish trust. ● Integrate analytics + Meta Pixel for tracking and growth. ● Train the client to manage the store independently.
1
The Challenge:
● Limited product images from distributor → risk of poor customer experience. ● Payment restrictions → Shopify Payments & Stripe block adult stores. ● Low-stock items → high chance of frequent “out of stock” displays. ● Ad tracking concerns → client hesitant about mixing pixels across businesses.
2
The Result
● Store launched successfully with a full catalog of 500 curated products. ● Inclusive collections delivered, solving the client’s top concern around plus-size representation. ● Conversion-ready Shopify storefront with optimized navigation, images, and reviews. ● Analytics & Pixel setup complete → client now tracking traffic and conversions accurately. ● Live training & full handoff → client has ownership and confidence managing the store.
3
